DrBen.Net Business 2008, Plan for 2009 and beyond :
The China Report (at DrBen.Net)
DrBen.Net, Beijing & China Report :
The China Report was First Established in October 2002.
Initially merely a personal website, the site was created with the intention of filling in some much needed Internet information on the City of Beijing, the Capital of China.
At the Time, virtually no detailed information was available through the Internet on any destinations in China and our First Target City, the City of Beijing. There was hardly any background information on the Hotels on offer through Booking Sites, no guide to the (Beijing) City Transportation System to speak of, hardly any useful Maps needed to successfully navigate around the City and Monuments, and negligible information on the History and Architecture of the main Landmarks & Monuments of which Beijing and China are so rich. As an illustration one might consider this: In 2002 an estimated 95% of Businesses and Tourist Ventures in Beijing went without
Led by ardent China Buff and Chinese Culture Enthusiast Ben Nijhoff (a.k.a. DrBen) from The Netherlands, this website accepted the challenge of filling in the above described large Internet information void, initially setting to work under the domain name The Beijing Report.com. The Beijing Report published its information based on Ben Nijhoff's personal knowledge of Beijing and other Cities of China and complemented by the many 1000's of Photos taken by Ben Nijhoff on his walks through Beijing and his Journeys through China.
their own website or had it published in Chinese Language only. In fact, not even The Palace Museum (Forbidden City) itself, a world renowned museum, had an official website available in 2002.
DrBen.Net and The China Report in 2008 :
Currently, The China Report is the main product of DrBen.Net Media Company, a company registered and based in The Netherlands.
Main Mission of The China Report is to cover all of the Main Landmarks, Monuments, Scenic Spots, related History and Historic Area's of the Huge Country of The Peoples Republic of China. To achieve this the website has been developed in several select stages, of which the next will be initiated starting in Januari of 2009 AD.
As described above, the first stages involved the set-up of a Full Virtual Tour and Report on the City of Beijing and Beijing City Province, as well as to a lesser extend Xi'An, the extensive Silk Road and The Pathway of The Great Wall of China. In the year 2008 this has brought us up to an estimated 200 Thousand Visitors this Year and over 450 Thousand Page Views. Both drastic increases over the year 2007.
DrBen.Net is Involved in a variety of businesses, however during the initial phases of our development only part of the full potential of the Company and Website has been realized.
Our Full Range of intended activities include the following :
1) Web Publishing through The China Report, from which can be derived revenues in affiliate sales, as well as revenues from pay-per-click advertising.
New Web-space, and new Reports are being created each day, leaving DrBen.Net and The China Report with an abundance of advertisement space for your products and company. If you would like to advertise your Products and/or Company Logo on the Pages of The China Report, there are several options available. From custom-made advertisements targeted for one page only, to overall sponsorship of the entire The China Report, receiving your Logo and possibly company colors in top position on all 1200+ pages of The China Report.
For any Questions Regarding Advertisements, Sponsoring or Promotion Partnering please do send us an E-Mail.
Currently we mainly offer a selction of Books and DVDs with information on historic and Touristic subjects related to the Country of China (PRC).
3) Still under development are our Online Photo-Galleries. Our Photo-Galleries could produce revenue from the Sales of Art-Prints, as well as the licensing of publishing rights to www.drben.net & www.chinareport.com photos. All Photos published are owned by and copyright of www.DrBen.Net.
Our Photo-Galleries however remain under construction, already parked under the domain name: www.ChinaPhoto.Eu. Older provisional Galleries can be found - CLICK HERE - at homepage.mac.com/drbenopolo.
For any Questions regarding the rights to Publishing of DrBen.Net & China Report (c) Photos, or the possible distribution and sales of (art)-prints of them, please send your E-Mail to
Currently, main Revenues derive from our web publishing activities through The China Report.
In this, our Main Business Partners are Google Ads and the Rubicon Project, both pay per click key-word targeted advertisement companies.
Second in Line as Revenue generators are a very small and select group of worthwile Affilate Programs,among whom our most profitable Partners are www.Amazon.Com - the Worlds Largest Online Bookstore, and www.AllPosters.com - who provide our viewers the opportunity to purchase Photo and Art prints of the many Monuments and Sites described on the various pages of our website.
Minor Partners so far are the Travel Video Store, with whom we are still building a successful relationship, and further a variety other World Brands with whom have have an Affiliate Relationship. Among these are KLM Royal Dutch Airlines, Marriott Hotels & Resorts, Kuoni Travel Company, Lonely Planet, Jade Stanley Insurance Company, Hotels.com and Hostelworld.com.
Apart from this DrBen.Net are in cooperation with www.Kozy.Nl by Koos Beens, who provides us with computer expertise, electronic support and a number of customized web-pages and custom designed publishing systems.
DrBen and DrBen.Net are the owners of 150+ Domain Names, among which www.AsiaReport.com, www.ChinaReport.com, www.AsiaPhoto.Asia, www.AsiaFoto.Asia, www.ChinaPhoto.EU and many More.
The Beijing Report existed independently from 2002 to the end of 2005, offering in a rough form a growing amount of Maps of Beijing and Beijing City Province combined with 1000's of Photos displaying the actual on-the-ground situations in the City and even providing a limited number of General Introductions to the Landmarks of the City of Beijing and outlying Area's in the City Province. Due to the enormity of the task involved, these were only the initial stages, in which a a number of skeleton "Virtual Cities" were created. Much remained unfinished.
Although presented only in a rough form and often with missing or still incomplete accompanying texts, viewers & visitors to the The Beijing Report website greeted the published information combined with maps and photos, with enthusiasm and often gratitude. Many Letters of thanks came in from various countries around the world describing the practical usefulness of the (limited) publications already available. Some were elated at the sheer joy of surfing the "Virtual City of Beijing", eagerly viewing the pages and photos while reliving memories of their holidays and often prolonged stay and work in that City. Several visitors became regulars, if not Fans, occasionally complementing DrBen for his unique representation of Beijing and China. Many responders were urging DrBen to continue his ambitious project to describe Beijing as a City, and were advising him, if it was at all possible, to convert it into a commercial enterprise. Visitor numbers rose steadily each year.
It seemed as if the information published through The Beijing Report and the new The Xian Report was exactly what many needed and had been looking for. The integrated approach of combining history and backgrounds to various places, with accurate maps, as well as step by step directions and tips based on personal experience seemed to fill a need for a large variety of international travelers. All this was an encouragement to proceed on the path taken, and where possible expand on efforts.
In 2006 many important changes were made to this website and DrBen's future plans.
First of all, in the beginning of 2006 DrBen was able to acquire the domain name www.ChinaReport.com.
Not only did this new domain name allow DrBen a wider range of travels and subjects, it was further the perfect basis from which to move on and integrate the various Chinese Cities visited and photographed into a larger concept.
The resulting new website effectively saw the integration of The Beijing Report and The Xian Report into a new website with an even larger ambition named The China Report.
The succeeding period saw the founding of DrBen.Net the Internet Media Company, a legal body involved with Import, Export, and Worldwide Distribution of Chinese Products (mainly Books and DVD's) as well as the production of Online Guides to Chinese Cities, published as products of the overall Company DrBen.Net. This is largely the situation as it remains today (Nov.2008).
In addition, another main focus subject of The China Report photography and publishing will be path of The Great Wall Wall of China through the Northern Chinese Provinces.
The Great Wall of China is the number one search term on the Internet searched for in relation to the country of China (PRC) and therefor of main interest to our future commercial activities.
